Private Label Channel Manager

Empower your PMS with the only fully transparent Private Label Channel Manager

Private Label Channel Manager
White Label Channel Manager

What is a Private Label Channel Manager?

Su coined the phrase, “Private Label Channel Manager” to define our platform, because we’re not a white label channel manager. We’re not a separate platform with your branding layered on top. Su is API-driven and works seamlessly within your PMS.

There’s no ping-ponging back and forth between your platform and an external channel manager. So you get ultimate control and transparency.

The industry's best-kept secret

We partner with 115+ very happy PMSs worldwide. But you might only just have heard of us, and that’s deliberate.

Our functionality, including the Channel Manager API for PMS, is designed to make our PMS partners look good. Su stays in the background, helping you deliver the best possible service to your customers, without them even knowing we exist.

Key Benefits of Channel Manager API

Effortlessly Expand & Manage your Channel Manager

Frictionless Connectivity

Seamlessly connect your PMS to 2000+ OTAs, with zero friction

Frictionless Connectivity

Independent Management

Manage Su independently inside your PMS, with easy, transparent functionality, to avoid external bottlenecks

Independent Management

Global Expansion

Expand internationally with direct connections to OTAs in different regions, giving your customers access to new markets

Global Expansion

Key Features of Private Label Channel Manager

Extra features to give your customers full control over their reservations

Channel Manager API for PMS

Real-time inventory

Benefit from real-time synchronization of available rooms across all connected booking channels, avoiding frustrating overbookings.

Channel Manager API for PMS

Room-based rates

Increase bookings and boost profitability with dynamic adjustment of room prices based on demand, seasonality and competitor rates.

Channel Manager API for PMS

Minimum stay dates

Optimize revenue by setting the minimum number of nights required for a booking during specific time periods.

Channel Manager API for PMS

Stop Sell

Automatically halt sales when inventory reaches a predefined threshold, to reduce problems and prevent overbooking.

Channel Manager API for PMS

Minimum stay by room

Establish the shortest allowable reservation length for a specific room type and/or date range, to optimize revenue.

Channel Manager API for PMS

Maximum
stay

Limit the number of consecutive nights a guest can book to ensure fair inventory distribution and give hotels and vacation rentals more control.

Channel Manager API for PMS

Closed to
arrivals

Close to arrivals on specific dates while allowing stays that overlap those dates, for greater control over reservations and demands on staff.

Channel Manager API for PMS

Closed to departures

Prevent check-outs on specific dates to manage staff workload and maintain operational efficiency.

Broaden your offering to attract and retain your best customers

With connections to 2000+ OTAs in multiple regions, you and your customers get access to difficult-to-reach markets, potentially bringing in new guests who stay longer and spend more.

Channel Manager API for booking engines

Get the access you’d have if you’d built Su yourself

Our partners tell us Su is more user friendly and flexible than other solutions. You have full independence to manage the entire tool, from full mapping screens to time logs, so you can troubleshoot for individual hotels without needing our input.

Channel Manager API

Benefit from 24-hour partner support

On those occasions when you do need support, our team is ready to help. Su’s people work all over the world, so there’s always someone awake to respond to your request, Monday to Saturday.

Channel Manager API for PMS

Tap into Su’s Extensive Channel Management Knowledge

Our tech-focused webinars are popular with partners, and we have several guides to help you – and your customers – make the most of the new OTAs available to you via Su’s APIs.

private label solution

Easy connectivity. Globally.

The Su platform is used by PMSs, vacation rentals, and hotel chains across the globe. If you’re looking to add a Private Label Channel Manager to your PMS, improve your current channel management setup, or connect to OTAs in a new region, Su can deliver.
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PMS Partners

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Booked Revenue

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Properties
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OTA Integrations

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Countries Worldwide

Partner Story

Frequently Asked Questions

FAQs

How does Su differ from other channel managers?
Su is a Channel Manager API built for PMS, CRS and Vacation Rentals. It is a link between PMS and OTAs through a very simple API which removes the friction with conventional channel managers.

No mapping between a PMS and Su is required. Once a PMS is integrated with the Su channel manager, the PMS Property/Room/Rate ID is dynamically built into the Su platform that connects to all OTAs via the channel manager API.

The throttle limit of our channel manager API is 5000 requests per day per property.

Yes, we support the Messaging API for Airbnb and Booking.com
No, it’s different. A white label channel manager is when an accommodation provider logs into the extranet of a third party with a customized skin. With Su, the connection is built into the PMS.
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News & Insights

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Endless Opportunities With 2000+ Channels

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