In the dynamic world of hospitality, there is an increasing demand for seamless guest experience. The next PMS evolution is hinged on this.
Behind every successful property is effective administration. A fundamental change to hotel administration came about with the introduction of the Property Management System (PMS) in the 1970s. With the PMS, bookings became a centralized process – from acquisition to invoicing.
From its humble beginnings, the PMS has evolved in the computer era and been honed during the internet revolution and introduction of online bookings to give hoteliers some extraordinary operational efficiencies.
Private Label Integration for the PMS is the next big thing.
What is a Private Label integration?
At its core, a Private Label Integration is a specialized solution designed to empower PMS providers by offering a comprehensive ecosystem of solutions under their own branding. This robust suite of services includes online distribution management systems: OTAs (Online Travel Agencies), a vast network of leading B2B hospitality wholesalers, metasearch engines, GDS connection and a booking engine. The objective? To streamline operations and enhance the overall value proposition for clients by offering a one-stop shop experience.
Imagine a scenario where PMS providers can extend their suite of services beyond the traditional boundaries of property management while focusing on its core solution, the PMS. This is precisely what a Private Label Integration facilitates – a seamless integration of various tools and platforms that empowers PMS providers to offer an All-in-One solution to their clients.
Key components of a Private Label Integration include:
1) Online Distribution Management Systems
- OTAs (Online Travel Agencies): Tap into a global network of leading travel agencies to maximize exposure and bookings.
- B2B Hospitality Wholesalers: Connect with a wide network of wholesalers to expand the reach and availability of properties.
- Metasearch Engines: Enhance visibility by integrating with metasearch engines, allowing potential guests to discover properties more easily.
- Global Distribution Systems (GDS): Forge connections with travel agencies and corporations worldwide through a GDS, facilitating seamless collaboration on a global scale.
2) Internet Booking Engine
This is a unique component which adds an overall touch to the Private Label Integration. It is an additional channel that is fullen driven by APIs which can be integrated in the suite of solutions which caters to basic functionalities offering capabilities such as Unit Ordering, Last Unit Prompt, Multiple Date Booking, and a Best Daily Price/Availability Calendar.
3) Payment & Tokenization
The presence of a large platter of Payment Gateways to select from a massive plus point. Tokenization, elevates the private label integration to a new level by taking care of Credit Card handling, payment processing, and is ideal for recurring charges. This ensures safe and secure transactions and is a savior from the complicated PCI compliance.
By adopting a Private Label Integration, PMS providers transform their role from Pure Player to comprehensive service providers. This not only elevates their standing in the industry but also enhances their clients’ experience by simplifying the booking process and expanding their reach.
In essence, a Private Label Integration is a strategic move that allows PMS providers to redefine and expand their suite of services, offering a one-stop solution that meets the diverse needs of today’s dynamic hospitality landscape. As the industry continues to evolve, those embracing this innovative approach are poised to set new standards and lead the way in providing unparalleled value to their clients.
Private label channel managers – why are they becoming the talk in town?
In a world where seamless online journeys are not just a simple add-on, but a critical need, this integration is crucial for PMS providers to attain their next high as it joins up guest acquisition (distribution) to guest management and long-term retention.
In addition to the seamless experience, private label channel managers such as Su unlock more data for PMS providers.
Su – how can it evolve your PMS?
Designed and delivered by hoteliers, Su enables easy connectivity to OTAs in a transparent manner for PMS providers. There are many reasons why this innovative platform is at the forefront of the next PMS evolution.
- Shorter time to market: Private label channel manager, Su, has 225+ integrations with online travel agents (OTAs) worldwide. Integrating with a private label channel manager gives PMS providers the benefit of these connections for their customers. It also means a shorter time to market when these PMS customers want to connect to a new channel.
No longer spending weeks and months in development time to build or maintain these integrations for PMS providers! The time spent in integrating with channels can be spent improving core PMS features. - Benefit from private label channel manager’s premier OTA connections: Premier connections bring added capabilities to connected partners. Without the need to form these premier connections, PMS providers can pass these benefits to their customers and offer additional features such as content, messaging APIs that will automate the process and ensure reliability.
- Improved customer retention: who can count on the PMS provider for their full technical stack. It allows PMS providers to better service customers, building loyalty over time. Being completely invisible to the end customer, a private label channel manager makes the customer journey on the platform seamless and enhances the brand connection.
- Improved revenue opportunity: With more services to offer, including the critical channel management, internet booking engine, payment gateways, and tokenization services, PMS providers have an improved revenue opportunity.
By leveraging a private label channel manager to provide crucial channel integrations instead of building these themselves at a high technical development cost, the return on investment for this service is far greater for PMS providers. - Advanced API features: Su’s five essential APIs form the backbone of the Channel Manager, enabling effortless management and synchronization of inventory, rates, and availability across multiple channels. Channel mapping is simplified through Su’s extranet or Mapping iFrame integration into your PMS, ensuring efficient control and maintenance. The 30+ APIs at the PMS disposal offer an unparalleled flexibility, and ensure a fully automated process.
- Dedicated Support and Account Management: The true value of personalized assistance shines during the integration process and beyond. Dedicated support available 24/6 facilitates a smoother onboarding experience, guiding you through each step and customizing the integration to align with your business objectives. As challenges arise, having a dedicated account manager ensures training and swift resolutions, paving the way for ongoing success.
- No Set-Up/Certification Fees: Embracing a cost-effective Private Label Integration model with no set-up or certification fees brings immediate financial benefits. This streamlined cost structure eliminates the burden of upfront expenses, fostering a more flexible and adaptive financial approach.
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